Core Beliefs

We are “All In!”. That is why we are real estate professional who work for commissions. Commission weed out the weak agents who are often longing for a straight fee or wish to become actual employees.

Commissions energize agents to work for their clients’ best interest, not just be a cashier because those who enter Real Estate thinking it’s a way to strike it rich, will soon become burnt out or be pushed out.

This profession is for marathoners not sprinters. It’s about long-term relationships not short-term sales. We abhor incompetent agents whose ambition is to become #1 for themselves.

In life you need to surround yourself with people whose energy and vision feed everyone’s energy and vision. If this is your belief, then this is your home.

At our Core:

1. Protect your Clients at all Cost

“You can get everything in life you want if you will just help enough other people get what they want.”, Zig Ziglar (and no I did not make up that name.)

I first heard those words from Mr. Ziglar’s at a seminar my dad took me to at the ripe old age of 14. To say that I did not want to go would be an understatement, yet those words have continued to resonate within me. I judge success by that measurement.

“If you want to make a billion dollars, you have to impact a billion people.” Peter Diamandis, the founder of the private space travel program Space X, said that after investing years of his time, energy and passion into the revolutionary movement that is privatized space flight. We can all take a page out of Diamandis’ playbook and choose to define our success by the impact it will have on others.

A Vision. Our Solutions. Your success.

See what isn’t visible.
Build what can be.
Exceed beyond expectation

No small thinking. No small thinker. Think no farther than Steve Jobs.

Steve Jobs envisioned what wasn’t. Provided a vision to get there and worked until his handheld device changed the world. Something so small that changed an entire world because it’s not about the size it’s about the heart, the mind and the will to drive towards a singular vision. Our singular vision is your success. As your real estate agents, our singular vision is to protect and expand your most important investment.

In James Hunter book, “The Servant”, he explains that the foundation of leadership is not power but authority. An authority built upon relationship, love, sacrifice, and service. We do not shout down to the masses that we are the “Best”, the “Biggest”. Instead, we build relationships that bond our clients via our service and sacrifice and from our commitment, our clients whisper our names to their friends and acquaintances who are looking for the solutions we provide.

2.Respect yourself

Face it, as an industry ”We get no respect”. It’s not a surprising fact. There are thousands of agents out there who are either poorly trained and/or lack integrity. And then there is even a larger number of agents who are well trained in the art of harassment. Like baby seal hunters, most agents believe that repeated blows to the head will produce success. They believe that they are in the lead business. That cold-calling and chasing prospects are the ways to close more deals. They have not learned that our business is a relationship business. Yes, yes they can make money by increasing their “pest” quotient. Yet their legacy will be shallow and short. They are callous and desperate. What do you want your legacy to be?

We create our legacy one client at a time. We cement our legacy by giving of our time and our money. We build relationships that have a life well beyond a single real estate cycle. These relationships are an extension of our own self-respect and putting Family first.

We place those we choose to work with first. Their needs and want before our professional needs and wants. Sounds so simple, yet my industry observation has proved that “Client First” is more a glib tagline than an actionable reality.

We protect our clients. They are an extension of our own families. By taking care of our own families, we are freed to extend that protective umbella to our clients.

3.Content is king

Helping friends is how we stay at this year after year. We do not hunt down business…we help friends. We do not do anything that would injure this relationship. We abhor the “shell game” that many agents employ to round up leads. We DO NOT cold call. We DO NOT bait and switch. We are truth tellers that place clients before ourselves. We are a gracious host that provide dinner and conversation with our friends. We tell stories about how we can help them live better lives.

Buying and selling is usually the biggest transaction of their lives. It is an emotional time that requires more than an intellectual response. It demands a relationship. And through this, they require an emotional connection to assure them that they can rely on.

The status quo in real estate is to beg for business. Every potential lead becomes the prey. And the job of the agent is to hunt them down at all cost. Cold calls. Door-to-Door sales. Begging friends for referrals. This is the life of the average agent. But we are not average. We DO NOT cold call. We DO NOT knock down doors. And we certainly DO NOT beg for business.

In my mind, once you’ve reached that point, you’ve sacrificed any kind of “business” you had in the first place. That’s why Tenet #1 is so important. Once you have a cause to believe in – a problem to solve – you get to lay down the sword of a salesman and join the league of true entrepreneurs. Rejecting the status quo, of the real estate world means building a business of your own. It also means giving your clients real content they can use, not sales drivel that only turns them away.

We believe in Creating a Movement, One story at a time. People are motivated by stories. It fuels their decision and drives them by emotions. Give them a good story, an idea of how your services will help them live their lives better. Its human psychology 101. When someone is about to make the largest purchase of their lives, they need an emotional connection. Not another pitch.

We do 180 degrees the opposite of what everyone else is doing. Instead of dealing with leads and cold calls, we deal with Content and Relationships. Every piece of content we write is about influencing people in a good way, for a good cause.

Once you start working by that philosophy, you’ll never look back.

4.Be a Giver

We are all givers. Most of us come from givers. My folks lived through the depression. They talk of always being hungry. Their work and frugality was born of lack and sacrifice. They were our role models, they were the molds that we come from. It is incumbent on us to go beyond simple happiness and discover a meaning beyond.

We are crafted to work with givers, people who view problems as a pathway to solutions. Thinking as providers allow us to leap frog the takers and take the high ground. High ground that allows us to see that solutions are superior to blame.

Each of us exists as individuals with a community. We give to our community via each client that we assist. We grow our community by each cause that we invest. We are dedicated to invest up to $1000.00 of our commissions to the cause our clients believe in, because that is how we grow. Because that is how we all grow. Because that is our legacy.

If this resonates with you. If that is who you want to be know for. Then this is where you want to be.

5.Be Curious

Curiosity. Let me tell you that if it had been a paying profession, I would have been a professional student. I loved college. I loved to learn new thing. Even those classes that I didn’t like so much, I created ways to make it fun. Ways to combine it with what I already knew. I cried when I graduated, not because I had to go into the real world but because I had to leave an environment that mandated class after class of new discovery.

But you know what, the real world is much richer than the learning on a college campus. Every client we meet, every home we sell is a chance to explore new problems and create new solutions.

As an entrepreneur, I am constantly reading, learning and writing. It’s like I am back in college only better! Each book spawns another idea that mandates writing and more reading. It is a rising spiral of knowledge. Had I know this, I would have replaced my graduation tears with an ear to ear smile. The real world is a vast campus that we all attend. Each of us is a professor to each other. Each of us learns and teach in rapid cyclical succession. Be Curious.

6.Success is making a Connection

Peter Guber, who ran Columbia Pictures, Casablanca Records, Polygram records, the Guber-Peters Company, Sony Pictures and now Mandalay Companies attributes his success to one simple strategy…. “Tell to Win”. A real story is woven into each and every fiber of all humans. It is the best way to connect with each other. It is the best way to call to action. A real story provides us all with the power to see beyond the now, to become more than we currently believe is possible. Stories last far beyond fact and figures.

Corporate icons like Steve Job knew that just creating a new product was never enough. He created a story. The story that the MacIntosh would free you from the totalitarian bonds of the P.C. world, that the iPhone was your gateway to a world beyond a common phone. Steve knew that the revolution could not begin until the sales take place. Luckily Steve Jobs was a master storyteller that started a multi-billion-dollar business.

Learning and employing the tried and true techniques of Peter Guber and Steve Jobs is just one of many methods that allow us to achieve such stellar results for our clients. Yet we are constantly learning. We employ a “growth mindset” that entails a cyclical process of…learning, evaluating, adjusting and action with the explicit interest of our clients’ best interest (not our own) in mind.

7.Learn, Earn & Give Back

As a precocious teenager my dad “bribed” me to attend a motivational seminar. I can still remember sitting in the audience in a belligerent mood wondering who had gotten the better bargain of my dad’s bribe. The speaker's voices droned on and on, yet I’ll never forget the 4 words that Jim Davidson spoke. He stated that there was 3 stages in one’s life….the Learning phase, the Earning phase and then the Giving phase. “Learn, Earn and Give Back” was Mr. Davidson’s words of wisdom. And his words still echo. Words I pass on to my family and my friends. Words I can pass on to you.

Make a difference via every action. We are there for our clients/friends during one of the most stressful times in anyone’s life. We continue that with our desire to donate a portion of our proceeds to the charity of our clients/friends choosing. To give is our purpose. To leave a lasting impact is our legacy. To turn our Learning into Giving is what we are ultimately about.