Sellers Journey

You have all the money and everyone around you wants a piece of your action. You are inundated with the commercials about how this new company can save you money on commissions and save you the pain of paying too much.

So, who wouldn’t want to save thousands?

If saving money is what you are looking for then there is the “For Sale by Owner” track that will save you everything on the listing of your home. Yet, what have you saved if your home does not sell?

What do you get when you get on board with a flat fee brokerage? You get an agent that makes all his money the moment you sign up and they get you to promise to pay the flat fee. And regardless if you home sales in a day, a month or never, that agent will never make a dollar more.

These company’s incentive is to get you to sign up. They are not incentivized to get your home sold.

The minute these discount agents leave your home they are off to get another homeowner to sign up because that is where their money is. And marketing your home, that is often an additional expense that the homeowner will pay for. Oh, and you’ll still need to pay the buyers commission too. (Hope they told you that!)

Working with an agent that views your home as an investment verse a listing is a company you’ll want to keep.

As we sat down with my clients (now my friends) it became clear that the sale of their home in Torrance was to be their nest egg for the new home that they had completed in Nevada.

Now their story of moving out of state and enjoy their retirement years has been repeated several times. Whether my clients are moving to Nevada, Arizona or Oregon, they all had the same mindset. Their home in the south bay was to be their bank, nest egg, fun money for retirement.

Rich Dad, Poor Dad classifies a home as a liability, and technically he is correct yet as retirement approaches, and we look towards those relax full days fishing, playing with grandchildren or finishing up our bucket list in the Greek isles, our homes can no longer be considered a liability. It becomes our bank. A bank into which we have made monthly deposits.

So why is it that most Real Estate agents consider your home a commodity which needs to be priced low and sell it fast? Why not consider your home as an investment (because that’s how most of us view our homes)?

How about taking a page from the investor’s handbook and look at your home as a unique investment? Remake your investment and market it to the upper echelon of buyers who are looking at homes like yours. With proper guidance, we can transform your home from a commodity into a sought-after jewel.

Everything changes when you change your perception; we look at your home differently. We think, “What wise investment can we make that will give you the highest rate of return?” Put in $2,000.00 and receive $6,000.00 back. See what buyers are looking for in a new home. What colors are hot, what ones are not what small investment can create big returns.

A focus on investment to produce the highest rate of return is what we are all about. We view real estate differently. A distinct difference that pays you dividends especially during a period of a downturn that is approaching the real estate market. Get ahead of the curve and get together with a team that sees real estate differently.